This week I read Seth Godin's post about the hierarchy of success here and it made me think. For those of you who want to see the list now it goes as follows, with the most important at the top-
Attitude
Approach
Goals
Strategy
Tactics
Execution
This can be expanded to meet all areas of business.
Think about how a potential customer appoints you. Do they do it purely on how nice your brochure looks, or do they do it because they like your personality, how you do things, your opinion and your values?
Joe works at a small independent bakery and wants a promotion. Is he better off coming in an hour early and being proactive by sourcing new markets for the bakery? Or is he better off spending his time on figuring out how to get the icing on the cupcakes just so?
