Finally, we've come full circle.
Remember what constitutes a great print logo?
Simplicity, scalability, identification.
This used to apply to the limitations of a printing press coupled with the need for immediate recognition.
Now this apples to the limitations of augmented reality coupled with the need for immediate recognition.
Sure, AR will start to recognise drop shadows in ten years, but by then something else will be the next big thing. And it will start simple.
